What Is Dopamine Dressing?

The term ‘dopamine dressing’ was coined by fashion psychologist Dr Dawnn Karen. She suggests we usually dress for external factors rather than ourselves, like the weather, other people, and special events.[1]

Instead, focus on yourself and what makes you feel happy. Wear clothes that have positive meanings to you, whether it’s your lucky socks, that special item you save for occasions or dressing in your favourite colour. When you wear clothes you feel great in, your brain releases dopamine, which boosts your mood and confidence.

What Is Dopamine Dressing?

The term ‘dopamine dressing’ was coined by fashion psychologist Dr Dawnn Karen. She suggests we usually dress for external factors rather than ourselves, like the weather, other people, and special events.[1]

Instead, focus on yourself and what makes you feel happy. Wear clothes that have positive meanings to you, whether it’s your lucky socks, that special item you save for occasions or dressing in your favourite colour. When you wear clothes you feel great in, your brain releases dopamine, which boosts your mood and confidence.

Wear Happy Hues

You can also give your brain a little dopamine boost by wearing bold, colourful clothing. Studies have found that people who wear more vibrant colours felt more confident and competent. Dr Dawnn Karen suggests that she has seen people who are normally very shy put on a colourful outfit and become fierce, fabulous, and free.[2]

Different colours have also been known to affect your mood. Cold colours like blue induce feelings of calmness and creativity, while warm colours like red can cause feelings of excitement and happiness.

Wear Happy Hues

You can also give your brain a little dopamine boost by wearing bold, colourful clothing. Studies have found that people who wear more vibrant colours felt more confident and competent. Dr Dawnn Karen suggests that she has seen people who are normally very shy put on a colourful outfit and become fierce, fabulous, and free.[2]

Different colours have also been known to affect your mood. Cold colours like blue induce feelings of calmness and creativity, while warm colours like red can cause feelings of excitement and happiness.

How To Practise Dopamine Dressing

• Comfort Is Key:

Focus on wearing comfortable clothes that feel too good to take off. Discover our clothing made from soft cashmere, light linen, comfy cotton, and cuddly merino wool.

• Add Colour:

Choose colours that make you feel happy and reflect your personality. Our wide selection of beautiful brights will give your wardrobe the feel-good factor you’ve been craving.

• Art Of Accessorising:

Add accessories that make you feel good. Our statement necklaces or colourful scarves are a perfect choice. They can add a pop of colour and personality to any outfit.

Pink Increases
Creativity

Bright green
increases happiness

Colour Boosts
Confidence