DID YOU KNOW?

Did you know that man-made fibres stop the skin from breathing naturally?
It’s all to do with hygroscopicity - or lack of it!
Hygroscopic is a fancy word for a clever bit of chemistry - the ability to absorb and release moisture.

The Magic of Hygroscopic Wool

In the world of wool, hygroscopic is like having a superpower. Unlike synthetic fabrics that can leave you feeling sweaty, wool can soak up about 30% of its own weight in water, keeping you feeling just right.

Your Personal Thermostat

No one-season wonder, whether it’s chilly or hot, wool’s got your back. Its natural fibres trap your body heat and keep it warm, but when the temperature rises, it lets go of the heat, keeping you comfortably cool.

The Magic of Hygroscopic Wool

In the world of wool, hygroscopic is like having a superpower. Unlike synthetic fabrics that can leave you feeling sweaty, wool can soak up about 30% of its own weight in water, keeping you feeling just right.

Your Personal Thermostat

No one-season wonder, whether it’s chilly or hot, wool’s got your back. Its natural fibres trap your body heat and keep it warm, but when the temperature rises, it lets go of the heat, keeping you comfortably cool.

Wool vs. Synthetic

In a world dominated by synthetic fabrics, wool stands tall.

Feel Fresh:
Hygroscopic wool wicks moisture away from your skin. Synthetics can leave you feeling sweaty and uncomfortable.

Built to Last:
Wool resists wear and tear better than synthetics. We offer a repair service and our wool jumpers come with extra yarn to fix any small holes.


Renewable and Green:
Wool is an annual gift from sheep, while synthetics rely on dwindling fossil fuels.

Friends of the Earth:
Wools are biodegradable, leaving no trace. Synthetics not only release tiny microplastics into our waters, but they end up in landfills.

Timeless Appeal:
Wool's classic style means your wardrobe remains stylish and practical for years to come.

Wool vs. Synthetic

In a world dominated by synthetic fabrics, wool stands tall.

Feel Fresh:
Hygroscopic wool wicks moisture away from your skin. Synthetics can leave you feeling sweaty and uncomfortable.

Built to Last:
Wool resists wear and tear better than synthetics. We offer a repair service and our wool jumpers come with extra yarn to fix any small holes.


Renewable and Green:
Wool is an annual gift from sheep, while synthetics rely on dwindling fossil fuels.

Friends of the Earth:
Wools are biodegradable, leaving no trace. Synthetics not only release tiny microplastics into our waters, but they end up in landfills.

Timeless Appeal:
Wool's classic style means your wardrobe remains stylish and practical for years to come.

In a world where fast fashion prevails, wool is the slow fashion champion.
Thanks to its hygroscopic superpowers, it's fashion with a sprinkle of magic!